Pret is no stranger to shaking up London’s lunch landscape. After the chain broke onto the scene by simply making better-than-average sandwiches, it launched a wildly popular subscription and then gave it a do-over earlier this year.
Now Pret a Manger is looking to change the game once again. The sandwich and coffee chain has revealed plans to launch meal deals and attempt to muscle in on a market currently dominated by supermarkets.
Pret will introduce meal deals as just a trial. They’ll be tested at two times of day, offering a pastry and hot drink for breakfast, and a main, snack and drink at lunch. It could also include a pack of crisps and a sandwich.
No pricing has been confirmed, and it’s yet to be seen whether Pret will be aiming to compete with supermarkets on price level. Tesco’s meal deal is now £3.85 for Clubcard holders (£4.25 without), while you can get Sainsbury’s’ basic options for £3.95 and premium offerings for £5.
Pret was founded in London in 1986, but it’s since expanded to 19 countries and territories. The UK isn’t the first of those Pret places to get a meal deal: the scheme was apparently first trialled in France, and proved popular.
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