The north London girlie’s bakery of choice is set to open its first central London location.
Jolene will launch in Soho on April 23 inside the Aries flagship store on Bridle Lane, taking over from Hackney’s Dark Arts who previously ran the streetwear shop’s in-house coffee bar.
Jolene will also launch a range of collaboration clothing and merch, meaning you can fully lean into Jolene as a lifestyle.
Opening seven days a week, from 8am to 4pm, Jolene Bridle Lane will offer coffee, sandwiches, and pastries, with the likes of rhubarb, frangipane and almond Danishes, and jalapeño and cream cheese buns available for breakfast. For lunch it will sell sandwiches of bacon and leek tortilla with aioli and rocket; braised fennel with goats cheese, pickled onions, dill and orange dressing; and herbed egg mayo, leeks, capers, chives and cornichons. Doughnuts will be available throughout the day.
Jolene has a series of Insta-famous bakeries and restaurants across north and east London, including Newington Green, Redchurch Street, Colebrooke Row and Hornsey Road. The team also run the restaurant Westerns Laundry and Primeur, which Time Out recently re-reviewed, over a decade after it launched.
Jolene Bridle Lane is at 13 Bridle Lane, Soho, W1F 9BT.
These are the best coffee shops in London, according to Time Out.
Plus: three London bakeries are the best in Britain, according to the Telegraph.
Get the latest and greatest from the Big Smoke – from news and reviews to events and trends. Just follow our Time Out London WhatsApp channel.
Stay in the loop: sign up for our free Time Out London newsletter for the best of the city, straight to your inbox.
