Late-night cravings keeping you up? A world-renowned cookie chain is here to deliver a promising new midnight snack ritual. A hyped American cookie company is set to open its first London outpost.
Founded in a dorm room in 2003, Insomnia Cookies takes its scrappy student origin story and runs with it. It’s more than founder Seth Berkowitz’s side hustle, now a multi-million dollar business with hundreds of locations worldwide. Its UK locations range from Birmingham to Liverpool, but the bakery is yet to settle down in the capital. With Laura Todd coming to Gloucester Road this summer, Insomnia Cookies is here to pull on the capital’s sweet tooth a little more.
An application has reportedly been submitted to Camden Council to open up a new cookie shop at 177 Camden High Street between the hours of 11pm and 5am, seven days a week. If given the go-ahead, Insomnia Cookies will take over the site of Martin’s, an independent butcher which closed almost a decade ago.
Insomnia Cookies is exactly what you want at 2am: fresh, warm cookies delivered straight to your door. The brand’s classic flavours include the usual white, milk and triple chocolate, while their deluxe stuffed cookie range boasts favourites like Biscoff and Reece’s Peanut Butter. Beyond the cookies, there’s plenty to sink your teeth into, too. With ice cream cookie sandwiches and cookie-flavoured milkshakes, sundaes and more at hand, Insomnia Cookies has pretty much anything and everything that’ll make your taste buds happy (to the dismay of dentists everywhere).
A short walk from Camden Market, it’s the perfect sugary dip after a pub crawl around town or late set at the Underworld. There can’t be a sweeter way to end your night.
Did you see that Hackney will host London’s first ever festival dedicated to dive bars next month?
Plus: the City is getting a food market right next to the new London Museum.
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