Lovers of fashion, pop-ups and big, shiny things, here’s something for your Thursday. Designer Marc Jacobs has plonked a temporary shop in London’s Covent Garden – and it’s certainly eye-catching, to say the least.
Marc Jacobs’ pop-up takes the form of a huge mirrored box and it sits on the Covent Garden Piazza. Envisioned by creative agency Backlash, it’s the brand’s first-ever UK pop-up and apparently serves to launch an all-new ‘Resort Collection’.
Inside, the shop is similarly shimmery and ripe for yer ‘Gram. And that isn’t all: Marc Jacobs has also taken over Covent Garden’s tube platforms and installed a massive tote bag swing at Tottenham Court Road tube.
Here are some pics of the pop-up and installations.
The Marc Jacobs Covent Garden pop-up is open until December 3 and you can find out more here.
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